CSAM-SMCA was a branding, web design & development project.
The brand needed to communicate:
Inclusivity
Wellness
Stature
Canadian
The shape represents one blade of a Maple Leaf with the integrated continous line eluding to inclusivity and wellness.
A modern serif gives the brand stature.
A subdued colour palette re-enforces the feeling of heritage while the pop of yellow prevents it from feeling stodgy.
Desktop Layout
A subtle block system creates order to organize the various sections of information.
Mobile Layout
To preserve all the content on mobile, a full page menu slides in from the right.
Additional Design Elements
The concept of blocks was carried through the remainder of the homepage.
Extending the Design System
The design system developed on the homepage was extended through the remainder of the site.
